In the gripping premiere trailer for Priceless, a man (Joel Smallbone) drives down a remote stretch of road and reflects on the wrong turns he's made in life — beginning with a violent bar fight, followed by an arrest and assault charges, and ending with the loss of his daughter.
In an attempt to raise money and regain custody, he agrees to transport mysterious cargo in a small box truck across the country — no questions asked. Driving alone at night, he's run off the road and left stranded. With nothing else to do, he opens the truck to find two Mexican women in the back. He continues to travel with the pair of runaways and grows attached to them. Once at their final destination, he's left unsettled when he delivers them to a group of not-so-friendly gangsters. Now he must do everything in his power to save the two women from the dangerous path that lies ahead of them.