The Coca-Cola Kid

The ugly American bullying his way through a foreign country was a subject for comedy in several films of the 1980s, most notably Bill Forsyth's Local Hero and this film from exiled Yugoslavian director Dusan Makavejev. Eric Roberts plays Becker, an aggressive marketing executive for the Coca-Cola Company; he has been assigned to figure out why sales in hot and dry Australia aren't higher. Becker comes up against a low-key but formidable adversary, T. George McDowell (Bill Kerr), whose homegrown soda has cornered the market in his little corner of the country. Complicating matters is Terri, a local woman (Greta Scacchi) Becker hires as his secretary; she's McDowell's daughter and a single mom who's romantically attracted to the brash American. Becker wants to make a deal on his (and his employer's) terms, but he finds himself falling prey to the charms of life Down Under and the ministrations of Terri.