Un Capitalisme Sentimental

Fernande Bouvier (Lucille Fluet) meets Max Bauer (Paul Ahmarani) who introduces her to modern art, and Maria Rozanova (Sylvie Moreau) who teaches her to be wary of men.

Meanwhile, in New York's business circles, three men are also investing in the future: Victor Feldman (Alex Bisping), a stock market speculator, Charles Wilson (Frank Fontaine), a mine operator, and George Buchanan (Harry Standjofski), who works in the porcelain toilet trade. Victor believes the desire for a product can be created artificially, and has the insane idea to market Fernande. She becomes the object of a bet between Victor, Wilson and George, who don’t believe Victor can do it.